But, the deep effects seem to me to be that when people are given media that isn’t interactive, they invent their own interactions around it. You will see this around television shows. Lost and Heroes are probably the most famous in this mode where the enormity of fan activity around the show is vastly larger than it was around equivalently popular shows in the ’90s, much less ’87, as its era. And so, where the creators of media aren’t adding interactive effects, users are stepping in on their own, right?
and:
What is quite obviously happening is that the number of things that are available for short attention are increasing. But, so is the ability to consume complicated, long-form information. I think the fact that Nate Silver’s site in the recent election—Nate Silver’s fivethirtyeight.com—became a breakout hit was a kind of a testimony to a hunger in people for taking in information in long, large, complex ways. It was just a crazy amount of information that Silver followed. One of the things the Internet does by removing the old constraints—it’s really the first thing ever invented worthy of the name media, because it’s the first general purpose media we’ve ever had—is it almost never moves us from a world of one effect to another effect. It almost always increases the range of all effects. So, I think that, you know, it’s certainly been a boon for, you know, short-form blogging and Twittering and so forth. But, it also means that someone who’s especially interested in a certain kind of content can actually get much, much more access to it than possible.
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